BC
Bachelor of Communication

澳博体育app的通信学士提供应用数字通信五个学科专业的选择, Creative Media, Public Relations, Marketing, and Media Production.

学习如何创建引人入胜的多媒体内容，帮助人们和组织以新的方式讲述强大的故事, connect and engage with people, and communicate with purpose in the digital era.

如果你是一个喜欢表达想法和与人交谈的创造性思想家，这个学位是一个理想的选择, 你对最新的社会趋势和数字技术感兴趣, and you want to produce content that blends writing, film, images, sound and websites.

澳博体育app的毕业生将具备在创意和媒体行业——营销机构——开展令人兴奋的职业所需的多种沟通技巧, public relations, film and TV studios, web design, social media, gaming and virtual reality (VR), podcasting and mobile applications, and so much more. These kind of roles are available in private firms, central and local government, as well as not-for-profit community organisations.

In this degree, students will learn how to create digital communications that have the power to shape people’s beliefs and behaviours; or seek to bring about meaningful social change.

For example, 你可能会被客户要求围绕心理健康服务开展宣传活动, spark wider discussion around government legislation, 吸引新客户购买公司的新产品/服务, or help an organisation build trust and credibility. 你应该利用哪些创意媒体工具来实现这一目标?

对于这个学位，你将获得一个或多个主要学科的专业知识:

• Applied Digital Communication
• Creative Media
• Marketing
• Media Production
• Public Relations

In first year, 本学位的核心论文将向你介绍传播学的基础知识, marketing, public relations and the creative industries.

您还将学习如何与关键利益相关者建立和保持积极的关系, 在跨文化交流时要考虑不同的观点.

在以后的几年里，你将学习更多的高级论文，集中在你的主修科目上. For example, you could study web development, user experience design, transmedia storytelling, digital marketing, strategic brand management, film production, podcasting, interactive media design, events management, or PR campaigns.

Practical industry experience

In third year, 所有BC学生将完成一份名为COMMS300通信咨询项目的工作综合学习论文. 这是一个很好的机会，通过在一个真正的交流项目中为主办机构工作来获得实际的行业经验.

Major and minor subjects

作为这个学位的一部分，你可以选择选修第二专业或1-2个辅修专业 undergraduate subject offered at the University of Waikato, such as Creative Writing, Digital Business, or Political Science. See below the degree planner for more suggestions.

Why study communication at Waikato?

澳博体育app在传播和媒体研究领域名列世界前250名(QS世界大学学科排名2023)。.

澳博体育app的传播学学士学位是新西兰唯一的传播学学位，也是美国以外仅有的五个传播学位之一 Public Relations Society of America (PRSA). This is your guarantee of a world-class learning experience, as the PRSA sets the gold standard for PR education.

World-leading alumni

澳博体育app的毕业生受到雇主的高度重视-他们的创意可以帮助小型或大型组织在拥挤的市场中脱颖而出. 你将追随著名的传播学学士校友的脚步，比如前总理杰辛达·阿德恩, Briar Thompson at Boston Consulting Group, Kym Bradbury at IKEA Group, and TVNZ journalist Lucas de Jong.